This packaging design series showcases a vibrant and appetizing visual identity for a collection of fruit bars, each crafted to highlight the unique flavour profiles and natural ingredients of the product. The designs combine modern aesthetics with clean, consumer-friendly layouts, tailored for shelf appeal and brand recognition.
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| Fruit Bars Packaging Design |
Design Process Video
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| Red and Golden Apple Fruit Bar Design |
Red and Golden Apple Fruit Bar Design: A crisp and refreshing theme emphasizing the sweetness of red apples paired with the subtle tartness of golden apples. The design features a balanced colour palette with apple-inspired hues and illustrative fruit elements.
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| Kiwi and Pomegranate Fruit Bar Design |
Kiwi and Pomegranate Fruit Bar Design: A bold and exotic pairing, brought to life through dynamic green and ruby tones. The packaging highlights freshness and vitality, targeting health-conscious consumers.
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| Dragon Fruit and Orange Bar Design |
Dragon Fruit and Orange Fruit Bar Design: This tropical duo is represented through vibrant pinks and citrus tones, reflecting the energizing and juicy nature of the ingredients. Abstract fruit motifs add a creative twist to the visual appeal.
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| Mango and Coconut Fruit Bar Design |
Mango and Coconut Fruit Bar Design: A smooth, tropical feel with warm yellows and creamy whites that evoke the richness of mango and the freshness of coconut. The design offers a sense of indulgence while maintaining a wholesome, natural aesthetic.
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| All Fruit Bars Design |
Each design is tailored to align with brand storytelling, nutritional transparency, and market differentiation, ensuring visual consistency across the product range while celebrating the individuality of each flavour.
